Top 10 Network Marketing Cosmetic Companies

MLM Beauty and Network Marketing Cosmetic companies, recognized for groundbreaking products and dynamic sales structures, have significantly impacted the beauty industry, transforming the way we approach cosmetics and skincare. These businesses operate on an MLM model, leveraging independent distributors and often integrating advanced MLM software for enhanced efficiency and success.

Ranging from captivating lipsticks to skincare innovations, these MLM companies employ various strategies to captivate their audience. Now, let’s unveil the top 10 Network Marketing makeup companies that are setting trends and making waves this year.

Before reviewing the following cosmetic companies, let’s discuss why a Wellness Network Marketing Company is your best bet.

Cosmetics and makeup products are used by a smaller audience than customers who use wellness products. This is why wellness products are more desirable when starting a home-based business in the Network Marketing space. One company that broke the mold in this industry is a company called “LIveGood”. LiveGood has the same business model as Costco. Members pay a small monthly fee for access to high-quality products at wholesale prices. No monthly auto-ship is required. Affiliates pay a one-time fee if interested in promoting the products.

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Network Marketing Cosmetic Companies

Forever Living

Renowned for marketing cosmetic and cosmetic products even in remote locations through an MLM scheme. Established in 1978 by Rex Maughan, the corporation has thrived for four decades, evolving within the health and beauty sector. Situated in Scottsdale, Arizona, Forever Living has transformed from the primary producer and distributor of aloe vera items to a multibillion-dollar conglomerate encompassing a diverse portfolio of over 100 products. As a proud member of the Direct Selling Association (DSA), Forever Living conducts its sales operations through a vast network of 9.4 million Forever Business Owners, extending its reach to more than 160 countries.

network marketing cosmetic companies

CEO: Rex Maughan
Headquarters: Scottsdale, Arizona, US
Founding Year: 1978
Annual Revenue: $4 billion
Net Worth: $1.5 billion
Major products: Cosmetics and makeup, diet-based liquids, oils, wellness products, and weight loss management.

Young Living

A cosmetic Network Marketing company acclaimed for its essential oils, rapidly expanding its international network.

CEO: Donald Gary Young
Headquarters: Lehi, Utah, United States
Founding Year: 1993
Annual Revenue: $213.7 million
Net Worth: $14.8 billion
Major products: Makeup and cosmetic products, supplements, essential oils, and home care products.

NuSkin

Originally a skincare business, NuSkin has evolved into a global multi-level marketing company, with a substantial customer base for its makeup products.

Established in 1984 in Provo, Utah, by its three founders, Steve Lund, Sandie Tillotson, and Blake Roney, Nu Skin stands as a company specializing in cosmetics, personal care, and wellness products. Engaged in the manufacturing and distribution of a comprehensive range of high-quality, cutting-edge anti-aging personal care and wellness items, the brand operates under the names Nu Skin and Pharmanex.

At present, the company boasts an extensive portfolio compared to the other Network Marketing cosmetic companies on this list, comprising over 200 personal care products. Nu Skin’s reach extends to 54 countries across Europe, the Americas, and the Asia Pacific region, with a distribution network comprising 1.2 million independent distributors. As reported by Direct Selling News, Nu Skin achieved a revenue of $2.28 billion in the year 2017.

Network Marketing cosmetic company

CEO: Ritch N. Wood
Headquarters: Provo, Utah, US
Founding Year: 1984
Annual Revenue: $2.18 billion
Net Worth: $0.98 billion
Major products: Makeup products, personal care products, dietary supplements.

Oriflame

A Swedish MLM company popular for cosmetics and skincare products, operating in 62 countries with extensive production facilities.

Oriflame stands out as one of the most renowned brands in the realm of cosmetics and beauty products. Originating in 1967 in Stockholm, Sweden, the company was founded by two brothers, Robert and Jonas Af Jochnick, in collaboration with Bengt Hellsten. Presently, Oriflame has established its presence in more than 60 countries worldwide.

Utilizing a direct selling approach which is also used by other Network Marketing cosmetic companies, through their Beauty Consultants, Oriflame extends an excellent opportunity for individuals to join their sales team, initiate their independent business, and earn income. With a workforce comprising approximately 6,189 employees and boasting over 3 million independent consultants, the company has made a significant impact. According to Direct Selling News, Oriflame generated a revenue of $1.537 billion in the year 2017.

CEO: Magnus Brännström
Headquarters: Schaffhausen, Switzerland
Founding Year: 1967
Annual Revenue: €1.5 billion
Net Worth: €1.5 billion
Major products: Makeup products, skincare products.

Belcorp

With over 50 years of experience, Belcorp is a makeup Network Marketing company boasting a vast network of consultants across 14 countries. Established by Eduardo Belmont in 1968, Belcorp is a Peruvian company boasting over five decades of expertise in the beauty industry, functioning within the direct sales framework.

Operating in 14 countries, including the United States, Belcorp annually introduces approximately 150 products. The company, with its belief in the transformative entrepreneurial spirit of women, has cultivated a network of around 800,000 beauty consultants. Central to Belcorp’s portfolio are its primary brands: Esika, L’Bel, and Cyzone. As reported by Direct Selling News, Belcorp achieved a revenue of $1.14 billion in 2017. This puts them in the top 10 of Network Marketing cosmetic companies

Network Marketing makeup companies

CEO: Eduardo Belmont
Headquarters: San Isidro, Lima, Peru
Founding Year: 2012
Annual Revenue: $3.03 billion
Net Worth: $1.1 billion
Major products: Cosmetic products, skincare products, perfumes, and fragrance products.

Younique

A technologically advanced US-based MLM cosmetic company with over 230,000 distributors worldwide, incorporating augmented reality tools for virtual product trials.

Founded in 2012 by the sibling team of Derek Maxfield and Melanie Huscroft, Younique is headquartered in Lehi, Utah. This cosmetics and skincare company was established with a mission to inspire, empower, and validate women globally. The revolutionary 3D Fiber Lashes mascara, Younique’s flagship product, made a significant impact on the beauty industry.

Younique employs a direct sales model similar to other Network Marketing cosmetic companies, relying on “presenters” who utilize direct selling techniques and social media to promote their products. Recognized multiple times as Utah and the United States’ fastest-growing company, Younique holds an A+ rating with the Better Business Bureau (BBB). According to Reuters, in 2017, beauty conglomerate Coty acquired a 60% stake in Younique for approximately $600 million.

CEOs: Derek Maxfield, Melanie Huscroft
Headquarters: Lehi, Utah, US
Founding Year: 2012
Annual Revenue: $128.80 million
Net Worth: $1 billion
Major products: Makeup products, skincare products.

MaryKay

One of the world’s largest privately-owned MLM companies, MaryKay has over 2.5 million beauty consultants worldwide.

Renowned in the realm of beauty and makeup home-based enterprises, Mary Kay holds a legendary status. Operating as one of those great Network Marketing cosmetic companies it was founded by Mary Kay Ash in 1963 with a modest $5,000. Built upon the fundamental principle of empowering women, Mary Kay revolutionized the beauty industry, earning Mary Kay Ash the title of “Texas Woman of the Century” in 1999.

Situated in Addison, Texas, Mary Kay garnered significant recognition, ranking as the 6th largest direct marketing company globally in 2017, with a revenue of $3.25 billion, as per Direct Selling News. Currently chaired by Mary Kay’s son, Richard Rogers, the company has expanded its reach to 40 countries worldwide.

CEO: Derek Mary Kay Ash
Headquarters: Addison, Texas, U.S.
Founding Year: 1963
Annual Revenue: $2.7 billion
Net Worth: $500 million
Major products: Makeup products, skincare products.

Arbonne

Arbonne International, a multi-level marketing company focusing on beauty, health, and well-being, has received an A+ rating from the Better Business Bureau.

Established in 1975 by Petter Mørck, alongside a team of biochemists, herbalists, and biologists, Arbonne commenced its operations in the United States in 1980. Renowned for providing high-quality beauty and skincare products, Arbonne takes pride in manufacturing vegan, botanical, cruelty-free, and sustainable products that prioritize both your well-being and environmental consciousness.

Functioning as another one of those Network Marketing cosmetic companies, Arbonne is an active member of the Direct Selling Association (DSA), with its products marketed by a network comprising 260,000 independent consultants. As reported by Direct Selling News, Arbonne achieved a revenue of $553 million in the year 2017.

MLM cosmetic companies

CEO: Petter Mørck
Headquarters: Irvine, California, United States
Founding Year: 1980
Annual Revenue: $15.0 billion
Net Worth: $600 million
Major products: Makeup products, skincare products, nutrition products.

Avon

With 126 years of experience, Avon provides support for millions of independent representatives worldwide compared to other Network Marketing cosmetic companies.

In the realm of cosmetics, beauty products, and direct marketing, one iconic name stands out – Avon. Established in 1886 by David McConnell, Avon Products LLC has become the foremost beauty company. Presently, the company has sales representatives spanning the United States, Canada, and Puerto Rico, actively promoting Avon’s diverse product line, including color cosmetics, fragrances, skincare, and personal care items.

For more than 130 years, Avon has been dedicated to empowering women by providing economic opportunities. With a formidable network of over 6 million Representatives, Avon holds a significant position in the direct selling industry. According to Direct Selling News, Avon ranks as the 2nd largest direct-selling company, following Amway, with a reported revenue of $5.70 billion in 2017.

CEO: David H. McConnell
Headquarters: London, United Kingdom
Founding Year: 1886
Annual Revenue: $2.77 billion
Net Worth: $0.568 billion
Major products: Makeup products, skincare products, fragrance, body care, haircare.

Rodan + Fields

A premium MLM cosmetic company inspiring women to start small businesses ranked as one of the best makeup MLMs by direct selling news.

Rodan + Fields, a premium skincare brand, originated as a department store label in 2002 under the guidance of renowned dermatologists Dr. Kathy Fields and Dr. Katie Rodan. Notably, the company’s standout product is Proactiv Solution, which specializes in acne skincare. Initially acquired by Estee Lauder in 2003, it was later reclaimed by Fields and Rodan in 2007 and relaunched as another Network Marketing cosmetic company. Headquartered in San Francisco, California, Rodan + Fields has carved its niche in the beauty industry.

Functioning as a social commerce brand, Rodan + Fields has been a catalyst for numerous women to pursue their entrepreneurial dreams. The company strategically markets and sells its products through a network comprising 130,000 independent consultants. Recognized by Direct Selling News, Rodan + Fields clinched the title of the No. 1 skincare brand in the United States and Canada in 2017, boasting a revenue of $1.7 billion.

CEOs: Katie Rodan & Kathy Fields
Headquarters: San Francisco, California, U.S.
Annual Revenue: $700 million
Net Worth: $4 billion
Major products: Makeup products, skincare products, body care.

Facts And Statistics On Network Marketing Cosmetic Companies

The network marketing cosmetic companies industry has transformed due to the rapid growth of MLM companies, garnering attention for both their financial successes and controversies. Key statistics include:

The average annual revenue growth of leading Network Marketing cosmetic companies is 20%.
The revenue generated by the MLM cosmetic industry in 2022 totaled $5.7 billion.
Projected revenue for the Network Marketing cosmetic companies is expected to reach $8.9 billion by 2025.
Approximately 88% of Network Marketing cosmetic companies are female, with an average age of 35 years.
Most Network Marketing cosmetic companies offer around 5 to 7 products.


Top-selling product categories within makeup MLM companies include lipsticks, foundations, and eyeshadows.
About 42% of Network Marketing cosmetic companies offer organic or natural products.
The average annual income of makeup MLM distributors ranges from $2,500 to $5,000.
Only 12% of MLM makeup distributors manage to earn a full-time income.
A significant 60% of distributors of makeup MLM companies reported feeling pressured to buy more products.
45% of makeup MLM company distributors reported making no profit.

Conclusion

Network Marketing cosmetic companies are highly sought after in the MLM sector, driven by the market demand for makeup products and women’s interest in the cosmetic business. The article comprehensively discusses top MLM makeup companies, shedding light on their success, strategies, and industry statistics.

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